Hotel management · Coral Gables, Florida
For forty years Trust Hospitality has run branded and independent hotels across the Americas. We relaunched on a different architecture — one engineered around a single question: what actually reaches ownership.
The thesis
Every property buying alone at retail. Labor scheduled to habit instead of demand. Nine systems where one belongs. The standard model spends the owner's money by default.
Trust relaunched on a rebuild of that model — centralized procurement, shared back office, demand-engineered labor, one technology stack. Four levers, all pulled at once.
Revenue architecture
We didn't cut our fee to get there — a discounted operator is a temporary operator. The number comes from the structure: what centralization, engineering, and consolidation recover from lines that leak in the standard model.
Leadership
Richard Millard started as a night audit clerk at the Hilton Midtown and ran the 1,400-room Hyatt Regency Dallas before he was forty. He has stabilized 150+ distressed hotels for banks and the FDIC, and operated the number one Marriott Autograph worldwide.
The rebuilt operating model isn't theory — it's what six decades of running the buildings, and watching the standard model leak, finally concluded. Richard leads the relaunch personally, alongside co-founder Michael Register and a senior advisory bench.
Track record
From Grace Bay to Cartagena, from Miami Beach to Portland — independent lifestyle properties and soft-branded flags, operated to award-winning results.
Recognition
Marriott Operational Excellence Award — the number one worldwide operator of a Marriott Autograph.
Autograph Collection HotelsTop 100 Management Companies.
Hotel BusinessBest Bar of the Year.
Eater Miami AwardsBegin the conversation
Owners, developers, lenders, and brokers — if the operating line matters to your return, the model is worth twenty minutes.
